Luxica Consulting: Growth Partner for the Agentic Age

Your growth partner for a web that's being rewired by agents and AI.

I help organizations turn the agentic shift into compounding growth: visibility in AI overviews and search, conversion-grade architecture, measurement you can actually steer with, and the platform underneath that keeps it all stable when traffic patterns change overnight.

Old growth playbooks are quietly stalling. New ones compound.

Agents, AI overviews, and bot-shaped traffic are reshuffling how customers find and choose you. The orgs that grow from here align marketing, architecture, measurement, and platform as one system, so every channel reinforces the next. The ones that wait to "see how it shakes out" lose the compounding window.

From 100% CPU to room to grow

A concrete fix at the intersection of WordPress, edge configuration, and abusive traffic, so the site could actually serve customers again.

Local business

100% CPU before

90% Traffic was bots

A client's WordPress site was pinned at 100% CPU with no obvious cause. Traffic looked normal on the surface, but conversions were tanking and ad spend was lighting on fire.

Further analysis showed that 90% of all requests were bots. WordPress and Cloudflare configuration updates resolved the issue, and the server went from constantly overloaded to best-in-class performance, with real customers finally able to land, browse, and convert.

Services

Growth-first engagements: visibility (SEO and AI overviews), conversion-grade architecture, measurement that decisions can lean on, automation that frees the team, and the platform underneath that holds it all up. Full stack and headless builds, CMS and hosting migrations, and regulated-industry work when that’s what the growth plan needs.

Representative engagements

Enterprise CMS (Sitecore, Payload, WordPress). Architecture, development, and optimization built around the channels and conversions that matter to the business.
High-traffic WordPress. Caching, CDN, and bot mitigation so origins stay stable under load, costs stay predictable, and acquisition keeps compounding.
Local businesses. Managed hosting and edge without overbuilding: predictable, hands-off, and cost-effective, so growth dollars go to growth, not infrastructure firefighting.

📐

Architecture & growth audits

Honest reviews of CMS, integrations, and how your teams operate: what’s actually unlocking growth, what’s quietly capping it, and a practical path forward, before you pour budget into the wrong fixes.

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CMS migrations

Replatforming and content migration with a sane cutover: inventory, URL and redirect strategy, parity checks, and de-risking the move so editors and customers aren’t left in the lurch.

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Workflow automation

Eliminate manual busywork: automated data flows between systems, intelligent notifications, self-healing processes, and integrations that run without constant babysitting.

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CMP & consent

Consent management platforms, cookie strategy, and privacy-first setups that keep marketing and legal aligned, so measurement stays trustworthy without fighting your stack.

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GTM & tag governance

Google Tag Manager done right: container hygiene, naming and environments, server-side tagging where it matters, with fewer surprises when campaigns and pixels change.

📊

Analytics & measurement

GA4, event models, and reporting that answers real growth questions, bridging marketing asks with engineering reality so you can actually steer spend, channels, and roadmap.

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SEO & AI visibility

Technical and on-page SEO aligned with how search and AI overviews actually work now: crawlability, structured data, indexing and canonical strategy, Core Web Vitals, and content architecture that gets you cited and clicked, not just ranked on a checklist.

🏗️

Sitecore architecture

Enterprise Sitecore development, architecture planning, and optimization, including resilience under bot and agentic traffic, from someone who has lived in the platform for years.

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Full stack & headless development

End-to-end delivery: APIs, services, and headless or decoupled front ends paired with your CMS or data layer, so marketing and engineering can ship without fighting the architecture.

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Healthcare software (HIPAA)

Healthcare applications built with HIPAA-compliant architecture and practices: safeguards for PHI, sensible logging and access controls, and deployments that fit how clinical and ops teams actually work.

⚡

WordPress performance

Deep optimization: database tuning, caching layers, plugin audits, and server-level fixes, so you stay fast and in control when traffic patterns change.

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Security enhancements & abuse prevention

Hardening, WAF and edge rules, and abuse patterns across bots, scrapers, and AI crawlers that drain resources or attack forms and APIs. Rate limits, ASN-level controls, and defenses matched to your risk profile.

☁️

Cloudflare & CDN

Edge caching, WAF configuration, page rules, and Cloudflare Workers so your origin stays healthy under load and you stay in control.

🖥️

Hosting & server optimization

Hosting migrations: plan the move, cut over with minimal downtime, validate DNS and TLS, and tune the new environment. Plus right-sizing, Linux tuning, and infrastructure choices that save money and headaches without overbuilding.

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Performance & technical audits

When speed and stability are the bottleneck: DNS-to-database analysis with prioritized fixes, in context of your broader modernization goals, not vanity scores alone.

Clients

I’ve partnered with law firms, healthcare, real estate, nonprofits and foundations, trade associations, publishers, and complex commercial sites, with the same focus on growth, governance, and delivery that holds up under real-world load.

About

Marcel Gruber

Software Architect & Founder

I've spent over a decade in web development and infrastructure, building and optimizing systems across WordPress, Sitecore, PHP, and more. Alongside law firms and professional services, I’ve worked with healthcare, real estate, nonprofits, associations, publishers, and household-name brands, with the same bar for growth, consent and measurement, and practical architecture.

I work as a Sitecore Architect. I have deep experience in .NET, PHP, Next.js, full stack and headless delivery, server administration, and edge computing. I'm the person teams call when the site is down and nobody knows why, and the one who keeps it from going down in the first place once we're working together.

Today the through-line is being a real growth partner for the agentic age: architecture and audits, CMS and hosting migrations, CMP and GTM, analytics, SEO and AI visibility, automation, HIPAA-aligned healthcare builds when needed, and resilience under new traffic patterns. Performance, security, and edge control are how the growth plan actually ships, not separate optimization projects bolted on after the fact.